BRAND CASE STUDY
You:Transformed
By creating transformational personal development programs through spirituality, You:Transformed empowers people to transform and consciously create the life of their dreams.
The Vision
Create a brand identity that sets You:Transformed apart as a trusted organization, with the wisdom and map that will help people transform and consciously create the life of their dreams. The brand is based on wisdom in action, with a positive, loving air of service surrounding it, which should be visually represented.
empowering • transformational • magnanimous
Project Scope
✦ Brand Identity
✦ Workbook Design
✦ Print Material
✦ Kajabi Website
✦ Apparel Design
✦ Illustration
My Approach
Through my own experience, I know how powerful working with a coach like You:Transformed can be. How it wakes you up, illuminates your world, and leaves you in awe.
When reflecting on how that could be represented, we landed on the lightning bolt: A strong force of nature and a jolt of energy much like you experience during personal transformation.
And so, to create a logo that speaks to the change and transformation you can expect when engaging with You:Transformed, I incorporated a lightning bolt directly into the wordmark.
The Result
“"Sylvie immediately connected with the true purpose of our organization's mission.
She used her own personal connection to our work, along with her unique creative lens to craft an outstanding brand identity. I have loved every moment of working with her, and I can't wait to create even more together as we continue to grow!"
MICHAEL & JON HODGE
Founders, You:Transformed
