BRAND CASE STUDY
Playful Parent Mentor™
Nat Leger, the Playful Parent Mentor, helps parents go from fighting to playing with coaching and tools that bring the fun back into family life.
The Vision
Create a brand that connects parents with the fun of family, backed with trust and intuitive connection to Nat as their coach. The brand is based on Nat’s playful parenting style which she shares with her clients who are looking for a fresh change of energy in their home.
calming • approachable • inviting • playful • safe
✦ Brand Identity
✦ Workbook Design
✦ Social Media Design
✦ Kajabi Website
Project Scope
My Approach
Since I know Nat’s maternal instincts and playful approach to parenting, I opted to flourish the font with a playground feel, and the simple symbology of a sweet smile.
The colors connect with and typography merge with Nat’s personality and meet her mom’s right where they’re at — in need of mentorship for the purpose of family and fun.
Her lovable mom-energy, respectable credentials, and unique playtime approach all led me to creating a mirror-image… through colors, words, and iconography to boot.
The Result
“My experience with Sylvie was AMAZING. She took my vision and brought it to life. She took the time to really get to know me and my brand.
The journal she got me to fill out beforehand really dug deep and had me reflect on things I normally wouldn't have. This has helped me immensely. She exceeded my expectations and gave me that excited feeling in my business all over again. Thank you!”
NATALIE LÉGER
Playful Parent Mentor™
