BRAND CASE STUDY
Ora Faith & Co.
Ora Faith & Co. makes holistically guided intent candles, with each ingredient and step in the process designed to help their recipients set intentions and manifest their dreams. They’re crafted with special herbs, charged stones, reiki healing, and prayer—and poured with love and positive energy to create a blissful, targeted burn.
The Vision
For this project, I knew it was important to design a logo and materials that set these candles apart from the average candle made for scent or aesthetics. One that spoke to the spiritual inspiration for the product and the purpose behind its creation.
spiritual • accepting • intuitive • magical
✦ Brand Identity
✦ Label Design
✦ Website Design
Project Scope
My Approach
For the logo design, I was inspired by the ornate details found on traditional tarot cards.
The logo is framed beautifully, making for an impactful image. The moon and crystal are important elements and speak to your spiritual energy. The serif font is easily legible and has the perfect amount of visual interest to create a cohesive logo, tying together all the elements.
The Result
“I can't even begin to express how incredible you are! I mean, seriously, you've blown me away with your talent!
This is beyond perfect – it's like you reached into my mind and pulled out exactly what I had imagined. I'm not even kidding, I saw your work and I had to hold back tears. You've truly captured the heart of what I wanted to convey. I'm over the moon with happiness, and saying "thank you" is just not enough. You're not just amazing, you're an absolute miracle worker!”
Carrie
Founder, Ora Faith & Co.
