Sylvie Leveiller | White Chair Creative
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Downtown Baby

Downtown Baby provides professional childcare in San Luis Obispo specializing in newborns through age two. Their goal is to provide a natural, eco-friendly environment for the children—with handcrafted toys, sustainably-sourced furniture, and eco-friendly cleaning products in the space.

The logo and branding was inspired by Scandinavian design—tying in the youthful, elementary concepts of minimal building blocks.

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