Sylvie Leveiller | White Chair Creative
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DeMontigny Boutique

Aboriginal fashion designer, Angela DeMontigny was in a transitional period of her career when she approached me to update her branding. The idea was to keep her current brand recognition and refresh her overall look to feel more representative of the style of clothing and products she designs. 

The strong, serif font and simple graphic has a bold presence whether it's on stationery, product labels or store signage. By incorporating a simplified version of an Aboriginal woodland flower motif, we subtly reference her roots in a modern, elegant way.

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